Wednesday, August 6, 2008

FAO Schwarz Announces Addition of Signature Candy Shop to Flagship Location

FAO Schweetz Sweetens your FAO Schwarz visit

NEW YORK (August 6, 2008) -- FAO Schwarz announces the addition of a signature candy and sweets shop, fittingly named FAO Schweetz, to its New York flagship store. The whimsical shop features two statuesque toy soldiers comprised completely of jelly beans, with offerings that include a variety of both private label and name brand candy, chocolate and other delights. FAO Schweetz is inviting to its 'small' clientele with low-to-the ground counters and easy-to-use candy scoopers for the plethora of sweet offerings.

In addition to many of your favorite sweet treats, FAO Schwarz tantalizes your taste buds by offering delicacies like chocolate-covered Twinkies, devil dogs, and marshmallows; even cookies like Oreos and Nutter Butters have been dipped in chocolate to fulfill any sweet-tooth's craving!

A visit to FAO Schweetz doesn't just have to be for the kids! With an assortment of retro-packaged candy, adults will be reminded of their favorite childhood candies. Sugar Daddy's and chocolate Band-Aids are wrapped and boxed in their brands' classic fashion.

FAO Schweetz is also stocked with other treats such as FAO Schwarz Pop Rock Chocolate Bars, Giant Gummy Bears, Giant Jawbreakers and one pound Sugar Daddy's. All selections have been hand picked to ensure that guests, no matter their age or sweet-tooth craving, will leave happy. There is an extensive gummy bear section where each color is separated; making it easy and enjoyable for FAO Schweetz visitors to create their own flavor combinations. This vibrant shop is sure to please guests of all ages and is a welcome addition to the FAO Schwarz property.

About FAO Schwarz

Turning 146 years old this year, FAO Schwarz has enchanted generations of children and adults with its unparalleled selection of unique toys, unmatched customer service, and famous flagship store in Manhattan, which attracts more than three million visitors annually. One of the best-known brands in the United States, FAO Schwarz has evolved into a multi-channel retailer while still remaining true to the vision of founder Frederick August Otto Schwarz.

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy's management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates, competitive pressures from specialty stores, general merchandise stores, manufacturers' outlets, off-price and discount stores, new and established forms of home shopping (including the Internet, mail-order catalogs and television) and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

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