Monday, September 15, 2008

Barefoot in FAO!

Magical Storytelling Venue and Bookstore Opens in FAO Schwarz

NEW YORK (September 2008) -- Independent children's book publisher Barefoot Books has opened an enchanting 1,100 square foot book store upstairs in FAO Schwarz, bringing beautiful picture books back to the forefront of the world-famous toy store:

-- Innovative partnership between award-winning publisher and world-famous toy retailer to promote beautiful books, storytelling, and imagination
-- Colorful, child-friendly space aims to reach a new audience of New York families with daily storytimes and other family events
-- Iconic over-sized storytelling throne with colorful pillows and crates for story time, independent reading, and other activities

There will be a grand opening celebration on October 2nd from 7:00 PM to 10:00 PM, complete with storytelling, music, and champagne for press and special guests.

About FAO Schwarz

Turning 146 years old this year, FAO Schwarz has enchanted generations of children and adults with its unparalleled selection of unique toys, unmatched customer service, and famous flagship store in Manhattan, which attracts more than three million visitors annually. One of the best-known brands in the United States, FAO Schwarz has evolved into a multi-channel retailer while still remaining true to the vision of founder Frederick August Otto Schwarz.

About Barefoot Books

Barefoot Books is an international children's publisher dedicated to creating award-winning, beautiful books which celebrate imagination, diversity and creativity. Our pioneering and innovative business model wholeheartedly embraces today's social networking opportunities and focuses on establishing grassroots, viral communities with a global reach. Our audience is central to our business philosophy as is our willingness to redefine and reinvent the way in which stories and children come together. Find out more at

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy's management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates, competitive pressures from specialty stores, general merchandise stores, manufacturers' outlets, off-price and discount stores, new and established forms of home shopping (including the Internet, mail-order catalogs and television) and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.